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Free video tutorials

Tracking and analytics, shown step by step.

33 tutorials from real client work: server-side Google Tag Manager, GA4, Meta and Google Ads conversions, Shopify, HubSpot, Calendly and more. Each one comes with the steps written out, and most with a free template.

Start here Server-side Google Tag Manager Shopify and ecommerce Meta (Facebook) Ads Google Ads Pinterest and affiliate networks Click IDs, UTMs and first-party data GTM basics and analytics

By John BernalStape partnerSubscribe on YouTube

Start here

Short explainers. A few minutes each, no setup needed to follow along.

Conversion tracking tier list: where does your setup rank?

Rank your tracking from E to SS in 90 seconds. Most accounts land at a C.

Offline conversions explained: give your ads credit for sales that close later

Sales that close by phone or in a CRM, sent back to Google and Meta.

Headless Shopify tracking explained: consent, IDs and checkout

A headless store is two websites. Four steps to make them track as one.

How GA4 works: a plain overview for non-technical teams

How Google Analytics 4 collects data, explained for non-technical teams.

Server-side Google Tag Manager

Set up your own tracking server on Google Cloud or Stape, give it your own subdomain, and send data where you need it.

Install Google Tag Manager server-side on Google Cloud

Run your own tracking server on Google Cloud Run, step by step.

Install Google Tag Manager server-side with Stape and send GA4 through it

The quickest way to get server-side GTM running, with GA4 on top.

Map a custom subdomain to server-side GTM on Google Cloud with a Load Balancer

Put your Cloud Run tracking server behind your own subdomain, the robust way.

Build a server-side GTM tag template that sends data to any endpoint

Send conversions to a platform with no ready-made GTM tag.

Install Google Tag Manager server-side on WordPress with Stape

WordPress plus Stape: server-side GTM with a plugin.

Shopify and ecommerce

Purchase tracking, the setup I recommend for stores selling in several countries, and the numbers worth watching.

Shopify: set up GA4 server-side and the Meta Conversions API with GTM and Stape

The full Shopify setup: GA4 and Meta CAPI through your own tracking server.

The Google Tag Manager setup I recommend for international ecommerce

Eight building blocks for stores that sell in several countries.

The KPIs I recommend for international ecommerce (Shopify and WooCommerce)

One dashboard for several stores: CAC, AOV, ROAS and new-customer numbers.

Meta (Facebook) Ads

Send leads to Meta with the customer details it needs to match them to your ads.

Meta Ads Advanced Matching for form leads with Google Tag Manager (parts 1 and 2)

Two parts: Meta pixel, Lead event and Advanced Matching from your forms.

September 2024 · 2 parts

Meta Ads Advanced Matching with HubSpot forms

HubSpot form leads to Meta with Advanced Matching, from a ready template.

Meta Conversions API with Calendly: track booked calls as leads

Calendly bookings as Meta leads, through the pixel and Conversions API.

Google Ads

Enhanced Conversions, server-side lead tracking, phone calls and cross-domain clicks.

Google Ads server-side lead conversion tracking

Lead conversions sent to Google Ads from your own tracking server.

Google Ads Enhanced Conversions with HubSpot forms

HubSpot form leads as Enhanced Conversions, from a ready template.

Google Ads Enhanced Conversions with Calendly

Calendly bookings as Google Ads Enhanced Conversions.

Google Ads Enhanced Conversions for leads in ClickFunnels

ClickFunnels form leads as Enhanced Conversions.

Google Ads phone call conversions with Google Tag Manager and Google Sheets

Phone calls from your ads, imported into Google Ads with a Google Sheet.

Google Ads cross-domain tracking between an affiliate site and an online store

Keep the gclid when visitors move from an affiliate site to the store.

Pinterest and affiliate networks

Pinterest's Conversions API, Partner Ads and AWIN commissions.

Pinterest Ads server-side tracking: Conversions API and pixel

Pinterest tag plus Conversions API, with shared event IDs.

Partner Ads conversion tracking with server-side Google Tag Manager

Affiliate sales sent to Partner Ads from your tracking server.

AWIN affiliate commissions for trials that turn into paid subscriptions

Approve or decline AWIN commissions when trials renew or expire.

Click IDs, UTMs and first-party data

Keep the gclid, UTMs and form details alive across pages, domains and booking tools.

Capture the Google Ads gclid in a first-party session cookie

Save the gclid on the first page so you can use it later.

Add the Google Ads gclid to outbound links

Pass the gclid to the next domain through your links.

Store UTM parameters in first-party cookies with Google Tag Manager

Keep UTMs after the first page, for your CRM and GA4.

Store URL parameters in cookies or Local Storage with a GTM template

A free GTM template that saves any URL parameter in minutes.

Decorate outbound links with cookie or Local Storage values

Add stored IDs to outbound links, for cross-domain tracking.

Capture Calendly booking details from the URL

Read the booker's details Calendly puts in your thank-you URL.

GTM basics and analytics

Install GTM, move containers between accounts, and turn GA4 data into decisions.

Install Google Tag Manager on WordPress

Install GTM on WordPress with a plugin and check it works.

Export and import Google Tag Manager containers

Move tags, triggers and variables between containers in 5 minutes.

Turn GA4 landing page data into actionable insights with AI

Export GA4 landing page data and let AI find what to fix.

More from the channel

Older videos and a few that aren’t about tracking. These open on YouTube.

Reacting to Simo Ahava's LinkedIn Post about Google's Consent Mode V2.

My take on Simo Ahava's summary of Google Consent Mode v2.

February 2024 · YouTube

If you enter Universal Analytics you may see the UA sunset banner again.

A quick note from the Universal Analytics sunset.

February 2024 · YouTube

11 Advice that Help Me Make $400K in Upwork

Not about tracking: 11 lessons for freelancers on Upwork.

October 2024 · YouTube

100 Subscribers!

A thank-you to the first 100 subscribers.

January 2025 · YouTube

¿Cuanto ganan los Analistas de Datos según Coursera? ¡En serio ganan tanto?!

En español: cuánto ganan los analistas de datos según Coursera.

January 2024 · YouTube

Marketing Digital en Latinoamérica: Clave para el Éxito Empresarial

En español: por qué el marketing digital es clave en Latinoamérica.

December 2023 · YouTube

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