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Video tutorial · Google Ads

Google Ads cross-domain tracking between an affiliate site and an online store

6 minAugust 2024By John BernalWatch on YouTube
In shortWhen you run Google Ads to an affiliate or review site and the sale happens on another domain, the click ID gets lost on the way. This tutorial passes the gclid from the affiliate site to the store so Google Ads can credit the sale.

Steps covered in the video

  1. Capture the gclid on the first page view in a first-party session cookie.
  2. Add the click ID to outbound links that go to the store.
  3. Set up the conversion on the store, ideally server-side with Enhanced Conversions.
  4. Test with a test gclid in the URL.

Resources

Recorded in August 2024. Some screens may look different today.

JB
John Bernal

Tracking and analytics consultant with 10+ years setting up GA4, Google Tag Manager, server-side tracking and ad platform conversions. Stape partner, Top Rated Plus on Upwork. About AnalyticsEngine

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