In shortPartner Ads is a Nordic affiliate network. This tutorial captures the Partner Ads IDs (pacid and paid) from the visitor's first click in first-party cookies, then sends each sale to Partner Ads from server-side Google Tag Manager using a ready-made template.
What you need before you start
- Server-side GTM installed
- Publisher access to the website and server containers
- A Partner Ads program and its program ID
- A Partner Ads test URL
Steps covered in the video
- Website container: add the tag that saves pacid and paid from the URL in first-party cookies, on the root domain.
- Create first-party cookie variables for pacid and paid and pass them to the server.
- Server container: import the template, then set the program ID, order ID and sale value.
- Fire it on your purchase or lead trigger.
- Test with the Partner Ads test URL. A 200 response means the sale arrived.
- Ask Partner Ads to confirm, then publish both containers.
Resources
Recorded in February 2025. Some screens may look different today.
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