In shortTrack Calendly bookings as Google Ads Enhanced Conversions. Calendly sends the booker to your thank-you page with their details, Google Tag Manager captures them, and the conversion goes to Google Ads with the details it needs to match the booking to an ad click.
What you need before you start
- A Calendly Standard plan or higher
- A thank-you page
- Access to the site code or Publisher access in GTM
Steps covered in the video
- Send Calendly bookings to your thank-you page with the booking details in the URL.
- Add a GTM script that captures those details and cleans them from the URL.
- Put the details in a User-Provided Data variable.
- Create an Enhanced Conversion action in Google Ads.
- Map it in GTM.
- Test.
Resources
Recorded in August 2024. Some screens may look different today.
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