In shortThis tutorial tracks Pinterest Ads conversions from both the browser (Pinterest tag) and the server (Conversions API) using Google Tag Manager. An event ID is shared between the two so Pinterest counts each page view and lead once.
What you need before you start
- Server-side GTM already set up
- A site with a form and a thank-you page (for example WordPress or ClickFunnels)
- Publisher access to the website and server containers
- Access to Pinterest Business Manager conversion settings
- A GA4 Google tag
Steps covered in the video
- Website container: create an event ID variable and install the Pinterest tag template.
- Add the Pinterest base tag and page view event, plus a GA4 event that carries it to the server.
- Add the lead events the same way and test.
- Server container: install the Pinterest Conversions API tag template and add the tag.
- Test in Pinterest Ads and with the Pinterest Tag Helper.
Resources
Recorded in September 2024. Some screens may look different today.
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