In shortThe quickest way to save gclid, UTMs or any other URL parameter: the 'URL to Cookies or Local Storage' community template for Google Tag Manager. List the parameters, pick the cookie lifetime or Local Storage, fire it early and check the values are stored.
Chapters
What you need before you start
- Publisher access in Google Tag Manager
Steps covered in the video
- Create a new tag and pick the template from the Community Template Gallery.
- List the URL parameters to save, separated by commas.
- Choose the cookie duration, and whether to also use Local Storage.
- Fire it as early as possible, on all pages or only when the parameters are present.
- Test with a URL that has test values and verify the storage.
Resources
Recorded in September 2025. Some screens may look different today.
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