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Video tutorial · Click IDs, UTMs and first-party data

Store UTM parameters in first-party cookies with Google Tag Manager

13 minFebruary 2024By John BernalWatch on YouTube
In shortUTM parameters disappear after the first page. This tutorial saves them in first-party cookies with Google Tag Manager so you can send them to your CRM with each lead, or pass them to GA4 when redirects rewrite the session's campaign data.

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Recorded in February 2024. Some screens may look different today.

JB
John Bernal

Tracking and analytics consultant with 10+ years setting up GA4, Google Tag Manager, server-side tracking and ad platform conversions. Stape partner, Top Rated Plus on Upwork. About AnalyticsEngine

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