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Video tutorial · Click IDs, UTMs and first-party data

Capture the Google Ads gclid in a first-party session cookie

3 minAugust 2024By John BernalWatch on YouTube

Capture the Google Ads gclid in a first-party session cookie, video by John Bernal

In shortThe gclid only appears on the first page after an ad click. This short tutorial saves it in a first-party session cookie, with or without Google Tag Manager, so you can use it later: for cross-domain tracking, or to send it to your CRM or analytics tool with the lead.

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Recorded in August 2024. Some screens may look different today.

JB

John Bernal

Tracking and analytics consultant with 10+ years setting up GA4, Google Tag Manager, server-side tracking and ad platform conversions. Stape partner, Top Rated Plus on Upwork. About AnalyticsEngine

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