In shortSend HubSpot form submissions to Meta as leads with Advanced Matching, using a ready-made Google Tag Manager template. When a form only sends 'a lead happened', ad platforms can't tell which ad brought it. Sending the email and phone (with consent) lets them match the lead to a real person.
What you need before you start
- A HubSpot form on your website
- Google Tag Manager on the site, with Publisher access
Steps covered in the video
- Download the GTM template container from GitHub.
- Import it into your GTM container.
- Update the fb_pixel_id variable.
- Test the conversion.
- Publish.
Resources
Recorded in November 2024. Some screens may look different today.
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