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I set up, fix and look after your tracking and analytics: the tags behind your ads, plus the GA4 reports and dashboards you make decisions with. Every sale and lead lands where it should, and the numbers you report on hold up. For ecommerce brands, lead-gen businesses and marketing agencies.
10+ years in tracking and analytics · Top Rated Plus on Upwork · $500K+ earned across 260+ jobs · Stape partner
Your conversions checked every day, fixes when anything breaks, new tracking when you need it, analytics questions answered, dashboards kept accurate, and your vendors handled. AI does the daily checks and drafts the fixes, and I approve every change.
See what’s included →per website · better rate for several sites
GA4, BigQuery, Looker Studio (Data Studio), Mixpanel, Power BI and Adobe Analytics: clean data, dashboards your team trusts, and straight answers to questions like which channel really drives sales.
Google Tag Manager, Tealium, Adobe Launch, Segment and RudderStack, plus custom code on Shopify, Webflow and WordPress sites when the setup needs it.
Server-side Google Tag Manager on Stape (I’m a Stape partner), Google Cloud, AWS and TAGGRS, plus Shopify tracking apps like Elevar and Fueled.
Google Ads, Meta, TikTok, Pinterest, Microsoft, LinkedIn, Reddit, Snapchat, X and StackAdapt: enhanced, offline and server-side conversions, including Google’s Data Manager API.
Shopify (Liquid, headless Hydrogen and Custom Pixels), WooCommerce, Chargebee, Google Merchant Center and Meta catalogs, so products and purchases line up everywhere.
HubSpot, Salesforce and Pardot, GoHighLevel, Zoho, Klaviyo and Attentive, connected to your ads directly or through Zapier, so platforms learn from real customers.
CallRail and CallTrackingMetrics, with calls sent to Google Ads, GA4 and your CRM as real conversions.
Cookiebot, OneTrust, TrueVault and TrustArc set up so tracking respects consent without quietly switching off.
Calendly, Zenoti and Mindbody tracking, plus affiliate networks like AWIN and Partner Ads.
Share of UK purchases tracked after moving to server-side tracking with consent working properly.
Lead tracking accuracy against their CRM after an audit and a step-by-step rebuild.
Sign-ups sent back to Google Ads as conversions, with personal data scrambled before it leaves.
Real reviews from my Upwork profile, quoted as written.
“Other clients should know that John doesn’t just install tracking — he thinks in systems. … When something is off, he doesn’t guess. He audits, isolates variables, and fixes root causes. That’s rare.”
“John was an absolute lifesaver on a tricky project involving Pardot forms and Google Tag Manager. John jumped in with deep technical knowledge, clear communication, and a calm, solutions-oriented approach.”
“John has become a regular hire for our agency to help us navigate GA4. Excellent knowledge and communication.”
“Solved a problem we’ve tried to fix for months… in an hour. Highly recommend John!”
“Great working with John. Deep technical know-how and great at explaining what’s going on. Everything runs flawless. Responsive and quick turnaround.”
“John was brilliant. He did a tagging audit for us, produced a thorough report and walked us through step by step”
Getting more out of Google Analytics 4.
Read →Setting up conversions Google can learn from.
Read →Browser and server tracking for Meta, without double counting.
Read →A server-side Google Tag Manager conversion tag for Partner Ads.
Read →Paying affiliates when a trial turns into a paying customer.
Read →Ready-made templates, like saving a URL value to a cookie.
Read →International technical marketing consultant with 10+ years in tracking and analytics. I work with ecommerce brands, lead-gen businesses and agencies in the US and Europe, often behind the scenes. Based in Colombia, on US Eastern hours.
Send me 30 days of order or lead IDs and I’ll tell you what share your ad platforms actually saw. Free.