In shortCalendly bookings happen inside an embed, so they are easy to lose. This tutorial turns each booking into a Meta lead sent from both the browser and server-side GTM (Conversions API), including the booker's details so Meta can match them to your ads.
What you need before you start
- Server-side GTM already set up
- A Calendly Standard plan or higher
- A thank-you page
- Publisher access to the website and server containers
- Developer access to Meta Events Manager and Ads Manager
Steps covered in the video
- Send Calendly bookings to your thank-you page with the booking details in the URL.
- In the website container, capture those details and add them to a User-Provided Data variable.
- Add the Meta base pixel, PageView and Lead events, plus GA4 events that feed the server.
- In the server container, add the Meta Conversions API tag with your pixel ID, access token and test code.
- Test in Meta Events Manager.
Resources
Recorded in August 2024. Some screens may look different today.
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