In shortIf affiliates bring you free trials, you only want to pay for the ones that become paying customers. This guide shows how to approve or decline AWIN commissions automatically when a trial renews or expires, using offline conversion data. It explains the system and what it needs; it doesn't include the scripts.
What you need before you start
- A consent setup that checks consent before collecting lead data
- An AWIN program with the click ID (AWC) passed through affiliate links
- Tags that fire when a lead starts a free trial
- Somewhere to store and join the data, such as BigQuery, plus a scheduler and an automation tool
Steps covered in the video
- Collect each trial lead with consent: email, click ID, plan, order ID and value. Send it to AWIN and to your leads table.
- Record trials that renew into paying customers.
- Pull AWIN transaction IDs daily, since they are created on AWIN's side.
- Each day, match renewed leads to their transaction IDs and approve those commissions in AWIN.
- Do the same for expired trials and decline those commissions.
- Mark each lead as processed so nothing is sent twice.
Resources
Recorded in February 2025. Some screens may look different today.
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