In shortClickFunnels forms need a little help to send Enhanced Conversions. This tutorial adds a form listener that saves the lead's details in first-party cookies, then uses them in a Google Ads lead conversion through Google Tag Manager.
What you need before you start
- A ClickFunnels page with a form
- Publisher access in Google Tag Manager
Steps covered in the video
- Add the ClickFunnels form listener and first-party cookie tag (code on GitHub).
- Test the tag on the form page.
- Create GTM first-party cookie variables for the lead's details.
- Create a User-Provided Data variable.
- Create a lead conversion in Google Ads and map it in GTM.
- Add the User-Provided Data variable to the tag and test.
Resources
Recorded in August 2024. Some screens may look different today.
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