Google Ads server-side lead conversion tracking, video by John Bernal

In shortThis tutorial moves Google Ads lead tracking to server-side Google Tag Manager. The website sends a booking event, and the server container handles the Conversion Linker, remarketing, user-provided data and the lead conversion.

What you need before you start

Server-side GTM already set up
Publisher access to the website and server containers

Steps covered in the video

Website container: Google tag and a GA4 'Book Appointment' event.
Server container: Conversion Linker.
Server container: remarketing tag.
Server container: user-provided data tag.
Server container: Google Ads conversion tag for the lead.
Test and publish.

Resources

Full written guide

Recorded in August 2024. Some screens may look different today.

John Bernal

Tracking and analytics consultant with 10+ years setting up GA4, Google Tag Manager, server-side tracking and ad platform conversions. Stape partner, Top Rated Plus on Upwork. About AnalyticsEngine

Google Ads server-side lead conversion tracking

What you need before you start

Steps covered in the video

Resources

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