Video tutorial · Server-side Google Tag Manager

Install Google Tag Manager server-side on WordPress with Stape

7 minSeptember 2024By John BernalWatch on YouTube
In shortThis tutorial connects a WordPress site to server-side Google Tag Manager using Stape's WordPress plugin. You create the Stape and server containers, copy the settings into the plugin and test the website container.

What you need before you start

Steps covered in the video

  1. Add the Stape plugin.
  2. Add your GTM website container ID to the plugin.
  3. Create a Stape container.
  4. Create a server-side GTM container.
  5. Copy the server container config into Stape.
  6. Copy the values Stape gives you into the plugin.
  7. Save and test the website container.

Resources

Recorded in September 2024. Some screens may look different today.

JB
John Bernal

Tracking and analytics consultant with 10+ years setting up GA4, Google Tag Manager, server-side tracking and ad platform conversions. Stape partner, Top Rated Plus on Upwork. About AnalyticsEngine

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