In shortWhen a platform has no ready-made tag, you can build one. This tutorial creates a server-side Google Tag Manager tag template that sends conversion and customer data to an endpoint, for example an affiliate marketing provider, and checks the response.
What you need before you start
- The endpoint URL and its requirements
- A working server-side GTM setup
- Publisher access to the website and server containers
Steps covered in the video
- Create a tag template and paste the code from GitHub, replacing the values.
- Update the template permissions.
- Update the tag fields.
- Create a tag from the template.
- Map variables to the fields.
- Test the tag and read the responses.
- Publish.
Resources
Recorded in September 2024. Some screens may look different today.
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