Where does your conversion tracking rank?
A 7-tier scale to see how much your ad platforms really know about your customers. Most teams think their setup is an A. When I audit it, it’s a C or a D.
Pick the tier you think you’re on.
Seven tiers, from blind to fully informed. Each step up, your ad platforms know more about who really buys from you.
Consent sits under every tier. The higher you climb, the stronger it has to be. A setup that sends data without the right consent is at risk, whatever its tier.
C
The sale arrives, the buyer does not
What the ad platform knows
Sales, leads and sign-ups, sent as events.
What it’s missing
Who converted. The platform cannot match the sale to a real person, so it learns slowly.
The step up
To B: send the customer email with each event.
Find my real tier, free
Pluses move you up inside any tier
- + Product IDs that match your catalogs
- + More customer details sent
- + New vs returning customers
- + Audiences built from events
- + Problems caught early
Find your real tier. Free.
I look at your setup and reply within one business day with:
- Your current tier, E to SS
- Exactly which signals are missing
- Whether consent holds up at that tier
- The plan to move up, tier by tier
Your guess
C
The sale arrives, the buyer does not